You want to make confident decisions.

We are here to help.

Atacana Group provides competitive strategy consulting services to the pharmaceutical, biotech and medical devices industries

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salvador-garlucci

Our Drive

“For more than a decade my mission has been to provide clarity to decision makers on how the healthcare landscape is changing. I get excited finding non-public intelligence and making it actionable. I founded Atacana Group to provide our clients with the necessary processes, tools and future looking insights to develop winning strategies and tactics.

Salvador Carlucci

Founder and President, Atacana Group

Former Global Head of Competitive Intelligence at Novartis and Roche

Our Focus Is Commercial Intelligence & Business Strategy

Objective & Actionable

Objective & Actionable

Outperform Your Competition

Future Looking & Accurate

Future Looking & Accurate

Make Confident Decisions

Proprietary & Non-Public

Proprietary & Non-Public

Superior Competitive Knowledge

Legal And Ethical

Legal And Ethical

Professional Conduct and Services

We believe that great competitive intelligence should be objective and actionable. We provide objective intelligence by triangulating the information with multiple sources and by separating our analysis from the sources comments. We ensure that our intelligence is actional by aligning our key intelligence questions with strategic assumptions or key decisions that need to be made by our clients. By consistently taking action to reflect future changes in the landscape our clients are able to outperform their competitors.

It is critical for any healthcare organization to have future looking knowledge in order to succeed in the marketplace. Foreknowledge is what enables leaders to make timely decisions and adjust the strategy to reflect the changes in the competitive landscape. Our ongoing competitive intelligence system provides early warning for future events and competitor activities. By systematically gathering intelligence from multiple sources we can ensure our intelligence is accurate.

Everyone has access to public information and all serious competitors have access to proprietary databases. Therefore, only non-public and future looking intelligence from human sources can create competitive advantage. Knowing the competitor strategic assumptions and their plans for the future provides superior knowledge for effective decision making. Gathering and analyzing intelligence from human sources is a difficult art that Atacana has perfected for the benefit of our clients.

Properly done, CI respects laws governing trade secrets, fraud, and privacy and avoids wrongful acts such as hacking, wiretapping and bribery. Mismanagement, or non-management, of CI activities can create risks. Atacana uses experienced and highly skilled collectors trained in elicitation techniques and guided by strict legal and ethical guidelines designed to prevent any embarrassment to our clients or Atacana.

our-proven-process

Our Proven Process

Our process on how to conduct CI has been published in Nature Biotechnology in 2005. It has been implemented with the top pharmaceutical companies and still serves as guidance for companies wishing to turn competitive intelligence into knowledge.

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Our Tailored Services

Competitive Intelligence

Competitive Intelligence

  • Early Warning
  • Deep Dives
  • Strategic Workshops

Commercial strategy

Commercial strategy

  • Go-to-market
  • Lifecycle Management
  • Commercial Models

Coaching And Capabilities Development

Coaching And Capabilities Development

  • Personalized Coaching
  • CI training on all levels
  • Counter Intelligence

Our Approach

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Source Network

The source network determines how much and how long it takes to get the intelligence. We have an established and reliable network across the industry. Furthermore, network development and management is a core function of Atacana.

business

Business Model

Our business model is to be an extended team of our client’s organization. We provide premium quality deliverables and customer support. We work with only one client per indication and do not support brands that compete with each other.

expertise

Our Expertise

Our expertise is gathering, analyzing and communicating competitive intelligence that informs decision making and commercial strategy. Our strength is supporting our clients to make confident decisions through the development of winning strategies and tactics.