We believe that great competitive intelligence should be objective and actionable. We provide objective intelligence by triangulating the information with multiple sources and by separating our analysis from the sources comments. We ensure that our intelligence is actional by aligning our key intelligence questions with strategic assumptions or key decisions that need to be made by our clients. By consistently taking action to reflect future changes in the landscape our clients are able to outperform their competitors.
It is critical for any healthcare organization to have future looking knowledge in order to succeed in the marketplace. Foreknowledge is what enables leaders to make timely decisions and adjust the strategy to reflect the changes in the competitive landscape. Our ongoing competitive intelligence system provides early warning for future events and competitor activities. By systematically gathering intelligence from multiple sources we can ensure our intelligence is accurate.
Everyone has access to public information and all serious competitors have access to proprietary databases. Therefore, only non-public and future looking intelligence from human sources can create competitive advantage. Knowing the competitor strategic assumptions and their plans for the future provides superior knowledge for effective decision making. Gathering and analyzing intelligence from human sources is a difficult art that Atacana has perfected for the benefit of our clients.
Properly done, CI respects laws governing trade secrets, fraud, and privacy and avoids wrongful acts such as hacking, wiretapping and bribery. Mismanagement, or non-management, of CI activities can create risks. Atacana uses experienced and highly skilled collectors trained in elicitation techniques and guided by strict legal and ethical guidelines designed to prevent any embarrassment to our clients or Atacana.